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Augmented Reality Sculpture Makes You Think You Are Tron

ENVISION : Step into the sensory box from SUPERBIEN on Vimeo.

ENVISION : Step into the sensory box. Sous ce nom se cache l'expérience immersive offerte par ALCATEL-LUCENT à ses clients lors du dernier Mobile World Congress. Une expérience à base de vidéo mapping conçue par l'agence SUPERBIEN et le département New Media de l'Agence \Auditoire. Le public était invité à entrer dans un cube et à découvrir une vision artistique de la tagline de l'événement : Transforming the mobile experience.

The Augmented Sculpture project by Pablo Valbuena mixes a "volumetric base that serves as support for a second level, a virtual projected layer that allows controlling the transformation and sequentiality of space-time." In other words, what they refer to in scientific circles as "that kick-ass groovy Tron stuff." Also called, augmented reality. Watch the video and be amazed.

As you can see in the video, unlike other augmented reality projects, the virtual layer is projected over the physical layer. The final effect, coupled with the out-worldly music, is mesmerizing. Or maybe it's just my Guinness intake today. Either way, viva Pablo!

You can find the entire demo video on his Web page.

Project Page [Pablo Valbuena via PSFK]